Odin Fragrances
Retail Installation
New York NY
2012


A pop-up shop for Odin New York’s fragrance collection, this temporary retail installation created an unexpected moment embedded within an East Village storefront. The entire shop was formed by a landscape of 1,500 matte white gypsum cement replicas of Odin’s distinctive glass fragrance bottle. Suspended within a white shell, the matte white ghost bottles cascaded in a wave from the ceiling at the front window toward the floor at the mirrored back wall. A smaller landscape of bottles rose from the floor, as a display for the only dark objects in the space - Odin’s fragrances and their black packaging. The dark brown glass fragrance bottles were backlit and indented into the smooth white displays that spilled out from the Odin boxes. Appearing as soft amorphous forms, the displays revealed themselves as the same hard white gypsum cement as the ghost bottle replicas.